Free to Feed

A celebration of culture and connection, this piece brings together Egyptian and Eritrean influences through a vibrant, shared table. I illustrated food and objects to capture the warmth of gathering, storytelling, and the joy of these summer feasts. To see more head to the link below:

This illustration was created to visually capture the Free to Feed cooking experience, from purchasing a ticket through to enjoying the full event. Throughout the creative process, I focused on reflecting the joyful nature of the experience, translating it into playful characters, bright colours, and clear, easy to follow visuals. To see more head to the link below:

I had the opportunity to photograph some events including the 2nd round of internship graduations and the sounds of the souq event. To see more head to the following links:

I created video content for Free to Feed with a focus on storytelling and personal connection. I always wanted the visuals to feel authentic and reflective of the real experience, while still being fun, engaging and entertaining. I wanted the capture the nature of Free to Feed in a way that felt warm, relatable, and visually expressive. Check out the below links for examples:

This illustration was made after I was asked "what does Ramadan mean to you?". I decided to create this fun illustration to depict a couple of things about Ramadan that I believe are important. To see the rest of the post, see the link below:

Being part of the marketing team gave me a valuable insight into business planning and strategy that I hadn’t been exposed to before. Free to Feed was made up of an incredible team of people who genuinely cared about their work and loved what they did- something I still find deeply inspiring and motivating in my day to day life.